Sinemart was established in 2003 by our founders; Leo Sutanto, Sentot Sahid, Heru Hendriarto and Lala Hamid. Our main founder, Mr. Sutanto was a well-known name in the entertainment business especially the movie industry in Indonesia. Throughout 25 years of his career in the industry, he was longing for his passion to tell good stories. Hence, Sinemart was formed.
Our first project was “Malam Pertama” (2003), a series developed for SCTV that received nominations. But the first big break was our adaptation for “Ada Apa Dengan Cinta?” (2003) into TV series. The audition for the cast also creates a breakthrough in the entertainment industry, which was the first reality TV audition that attracted large numbers of applicants and also watched by large numbers of audience nation-wide.
Since then, we have become one of the major players in the entertainment industry in Indonesia. The range and the growth of the company has increased significantly since it was founded. Currently, we have developed around 50 titles for television with currently 14 programs running and 7 movies for the silver screen. Within the last couple of years, our projects always guarantee high ratings and for movies especially has received excellent reviews not only nationally but also within the South East Asia region. Recently, one of our movie productions “Tentang Dia” (2005) has been screened and received great response in Brunei Darussalam and Australia.
Sinemart, which was derived from three words which are ‘Sinema’, ‘Art’, and ‘Mart’ truly portrays what the company is all about. Sinemart is trying to create the perfect blend of art into the market that is being visualized into cinema. As previously mentioned, the vision of our founder to tell good stories still remains our company’s foundation to develop a TV series or a movie.
What defines a good story clearly differ for each person, but how we tell the story is what differentiates us from the others. Our style is what we called somewhat in the middle of art and commercial, which we believe could grab the attention to all age groups from different backgrounds and different interests.
Exclusive yet approachable, perfectly describe how we want to be portrayed. We will do and promote our work to the maximum but in a way where it still feel reachable for our audience. It is our pledge to continue our contribution to the legacy of Indonesian film industry by always looking and giving opportunities for fresh talents, groundbreaking presentations, and (of course) inspirational stories to tell.
So far, our body of work always consist of stories that are smart, fresh, and real. We believe the portrayal of the daily life of current young urban people in Indonesia is very relatable to the majority of viewers.
